The Many Applications for Your Media Training Experience

By Andrew Gilman

The key concepts of media training can be boiled down to a few simple lessons: Know your material, figure out the audience you're trying to reach, reduce your content and edit
to a few key points, develop two or three sound bites that will get quoted, figure out the difficult questions you'll be asked, create the bridges from the tough questions to your
key messages, ask reporters questions, impressions count, and practice, practice, practice.

There are rumbles that the job market is starting to come back.