Archive: May 2004

ProfNet Spreads its Wings…

May 10th, 2004 by

The two new services, are aimed to make it easier for PR pros to offer reporters in-depth information on expert sources directly from the news releases in which they are quoted. The first, Profnet Profiles,… Continued

Long-Term TV Trends Play Into PR’s Strengths

May 10th, 2004 by

By Larry Moskowitz The ongoing explosion of specialty cable television channels, wildfire sales of TiVo boxes, geometric growth of digital cable subscriptions and the advent of video on demand is an absolute nightmare to the… Continued

Contact Lens Campaign Focuses On Consumers

May 10th, 2004 by

When the PR firm Media Relations started to work for 1-800 CONTACTS in early 2001, 1-800 CONTACTS had emerged as one of the biggest players in the mail order contact lens business, sending two million… Continued

Media Insight: Information Security

May 10th, 2004 by

TechTarget 117 Kendrick St. Suite 800 Needham, MA 02494 781.657.1000 http://www.infosecuritymag.com The Wind Up Information Security targets the “man-in-the-middle.” Not your traditional middle manager (who is gradually going the way of the Edsel), mind you,… Continued

Bugaboos

May 10th, 2004 by

Peter Kafka, who covers the entertainment industry for Forbes, says there’s a stark difference between PR execs in Hollywood and those who operate in business centers. PR execs in entertainment “are the ones who say,… Continued

Blogs: Hype or Public Affairs Opportunity?

May 3rd, 2004 by

By Mark Reilly I know what some of you are thinking. “Blogs are a fad for techno-geeks. Blogs are just chat rooms. Blogs don’t win elections or pass legislation. As a public affairs professional why… Continued

New Annenberg PR Study Sparks Debate…

May 3rd, 2004 by

“I’d like to know where they get their numbers,” asks Jerry Schwartz, founder of G.S. Schwartz & Co. (and an advisory board member to PR NEWS) in response to the study, which was released late… Continued

(Yet Another) New Source for Hispanic Media…

May 3rd, 2004 by

Media Distribution Services (MDS), one of the nation’s largest PR/marketing production and distribution services, has launched a free list of some 300 Top Spanish-Language Media in the U.S. and Canada on its Web site, http://www.mdsconnect.com.… Continued

Hill & Knowlton Expands in the Sunshine State…

May 3rd, 2004 by

The firm has opened a full-service office in Tallahassee, FL, which will be managed by Cindy O’Connell. For the past year, O’Connell has had her own consulting firm and prior to that managed the office… Continued

Law Firm Makes Its Own Case to Media

May 3rd, 2004 by

Law firms face a unique PR challenge. Typically, they can’t talk about their most exciting work. That is, the cases they are trying. They can talk about their wins after the fact, but that doesn’t… Continued