Archive: May 2004

Law firms face a unique PR challenge. Typically, they can’t talk about their most exciting work. That is, the cases they are trying. They can talk about their wins after the fact, but that doesn’t… Continued

CXO Media Inc. 492 Old Connecticut Path P.O. Box 9208 Framingham, MA 01701-9208 508.872.0080 http://www.cio.com The Wind Up CIO wears its embrace of PR on its sleeve or, to be more exact, right in the… Continued

“The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset” By Ronald J. Alsop; Wall Street Journal Books; 306 pp; $26.00 Alsop, a veteran Wall Street Journal reporter on branding… Continued

By John Baldoni/Baldoni Consulting The way that McDonald’s handled the death of its CEO and succession of the number two serves as a textbook example of how to handle and communicate executive succession correctly. Here… Continued

One day after Charlie Bell succeeded Jim Cantalupo as president-CEO of McDonald’s — which happened several hours after Cantalupo died of an apparent heart attack April 19 at a corporate meeting in Orlando — Robert… Continued

The headline in the New York Post Sept. 9, 2003 screamed “Music Pirate,” with the subhead, “N.Y. Girl, 12, Sued for Web Songs Theft.” The story couldn’t have been music to the ears of the… Continued