Archive: May 2004

PR NEWS’ 2004 15 To Watch…The Young, the Restless and the Next Gen

May 31st, 2004 by

This year’s “15 to Watch” winners epitomize the memorable words of advice you may have been fed (though not all heeded) as you ventured into the rough-and-tumble world of PR: aim high; don’t let the… Continued

Job Tracker: Account Director

May 24th, 2004 by

Moving Companies Ahead (MCA), a leading public relations firm in the semiconductor, flat-panel display and nanotechnology sectors, is looking for a unique breed of PR pros to join its team of experienced counselors. Ranked among… Continued

Angles on Appealing to Asian-American Media

May 24th, 2004 by

By Corin Ramos Akin to the Hispanic-American community, companies ignore the tremendous growth rate among Asian Americans at their own peril. The 2000 U.S. Census reported that there are more than 10 million Asian and… Continued

Aces Back-to-Back for Casino Launch

May 24th, 2004 by

Here’s a tough sell: Position an upscale property as the new face of a neighborhood widely perceived as run-down and perhaps even less than savory. That’s what PR firm M Booth & Associates Inc. set… Continued

Media Metrics

May 24th, 2004 by

Here’s one instance where the term “heading south” doesn’t have a negative connotation. Several newspapers throughout the region — the Orlando Sentinel, Atlanta Journal- Constitution and the Dallas Morning News, for example — share the… Continued

Image Patrol: Gap Inc./Wal-Mart…

May 24th, 2004 by

Gap’s PR Falls Into Place While Wal-Mart’s is a Mess This month we profile two of the world’s best-known brands in a classic face-off between proactive versus reactive public relations. Gap Inc. this week released… Continued

The Table: Making Room for PR/IR Execs

May 24th, 2004 by

By Gene Marbach/Group Vice President, Makovsky & Co. Few PR and IR counselors can think like securities analysts, write like journalists and plan like generals. If you can, stop reading. Most likely, you already have… Continued

CEOs Still Need Convincing that PR is Valuable

May 24th, 2004 by

After the Exxon Valdez spilled almost 11 million gallons of crude oil into Prince William Sound in 1989, Alan Hilburg, who was then running his own reputation management firm, got a call from an Exxon… Continued

Counselors Conference Wrap-Up

May 24th, 2004 by

For the 175 PR managers (mostly from mid-size agencies) flocking in sunny Orlando last week there was less spiel on pitching and more on how to manage the business and how to be a player… Continued

And Nothing But the Best…

May 17th, 2004 by

While EPIC Media gives men “everything” Rodale Inc. wants to give them the “best.” So the publisher of Men’s Health has launched the bimonthly knockoff Best Life, with the tagline “What Matters to Men.” The… Continued