‘Spec’ Work Fuels Agency-Client Schism

In 2003, HP asked Scott Peyron to work on the PR plan for HP's Distinguished Leadership in Human Rights Award, which the computer giant established in 1998. While Peyron, a
principal with Boise, ID-based PR firm Scott Peyron & Associates, was paid for most of the PR work he did on behalf of HP, he voluntarily agreed to develop a logo (on spec)
for the awards program, which HP ultimately adopted.