PR NEWS Non-Profit Communicator of the Year: Morgan Roth

Roth Builds Non-Profit PR Efforts from the Ground up

When Morgan Roth became VP of public affairs in 1998 at Recording for the Blind and Dyslexic (RFB&D), a nonprofit agency delivering audio materials to the sight-impaired,
she walked into a situation common among many charitable organizations: A rough mix of good intentions and chaos.

"We could do some really elaborate campaigns from headquarters, but we also have these 21 chapters around the country and they have always been pretty much autonomous," says
Roth.