Archive: November 2003

Michael Atmore is dancing as fast as he can. As editorial director of Fairchild Publications’ weekly Footwear News (20,000-circulation), Atmore also oversees the six-times-a- year WSA Show Dailies (in concert with the World Shoe Association)… Continued

Porter Novelli said last week that it is acquiring Fischer-Health, a communications agency focused on healthcare PR. Terms were not disclosed. FischerHealth will now operate as FisherHealth, a Porter Novelli Company, and will retain its… Continued

Muschel, who was 85, pioneered the commercial newswire industry with the founding of PR Newswire in 1954. With this direct-to-the-newsroom service, press releases were treated as breaking news for the first time. PR NEWS sends… Continued

The Institute for Public Relations has named Ed Block, former AT&T Senior VP and co-founder of the Arthur W. Page Society, winner of its 2003 Alexander Hamilton Medal of Achievement. The award, granted annually for… Continued

The latest communications wedding is between Pathfire, which provides digital content distribution for the broadcast industry, and D S Simon Productions Inc, which provides VNRs. They’re joining forces to distribute VNRs, b-roll footage and other… Continued

Although the “teenagers” have less clout now than they did in the late-1990s amid the Internet froth, never count them out. The recently released 2003 Roper Youth Report shows that the influence consumers ages 8… Continued

Fleishman-Hillard recently launched FH Youth, a new practice that will leverage the PR firm’s experience in the children and teen marketing arenas. The new practice is designed to help Fleishman’s clients more effectively target the… Continued

A growing number of PR execs are raising the dial on using ANRs as a way of getting radio publicity for their clients, both internal and external. But is anyone listening on the other end?… Continued

CBS caving in to conservative groups by dropping the planned mini-series “The Reagans,” about Ronald and Nancy Reagan, and punting it to cable cousin Showtime. The move reeks of self-censorship, and makes CBS execs out… Continued

Hip-hop/fashion mogul Sean “P. Diddy” Combs shows he’s got a good ear for PR in response the now-dismissed allegations that one of his clothing manufacturers runs a sweatshop. Earlier this month the National Labor Committee… Continued