Archive: November 2003

Breakout from the IT Mold to Make Online Newsrooms Bolder

November 24th, 2003 by

In the world of corporate PR, it has become fashionable to outsource the company’s online newsroom. Third-party vendors are only too happy to do the heavy lifting: They’ll host the newsroom, manage the database and… Continued

Incorporating Search Engines into Your Integrated Plan

November 24th, 2003 by

It’s one of the hottest (but least understood) items in the communications field these days: Search Engine Marketing (SEM), which comprises both Search Engine Optimization (SEO), primarily working with the components of a Web site,… Continued

Messaging and Media Training Equals Sound Bites that Score

November 24th, 2003 by

Launching a new car or truck into the marketplace is a multimillion-dollar effort. Months of investment in design, product specifications, testing and factory tooling often ride on a small window of opportunity to communicate to… Continued

Winner/Crisis Communicator of the Year — Kent Jarrell: No Longer a Reporter But Still Very Much Thinking Like One

November 24th, 2003 by

As a broadcast journalist for more than 20 years for both CBS News and WUSA-TV in Washington D.C., Kent Jarrell covered some of the biggest stories in the last two decades, including the Persian Gulf… Continued

Media Insight: Kiplinger’s Personal Finance

November 24th, 2003 by

The Kiplinger Washington Editors Inc. 1729 H St. NW Washington, DC 20006 202.887.6400 http://www.Kiplinger.com The Wind-Up Founded more than half a century ago as Changing Times and now known as Kiplinger’s Personal Finance, this pub… Continued

Bugaboos

November 24th, 2003 by

Eric Lundquist, editor-in-chief (since 1999) of eWeek, doesn’t want to hear about the latest in MP3 technology. For the purposes of eWeek (400,000-circ) he’s strictly interested in stories about b2b technology. The publication, which in… Continued

— Overheard —

November 24th, 2003 by

“An internal compliance officer, a stronger fund board, a corporate ombudsman are all worth considering…If you’ve really screwed up, bring in a big hitter like Arthur Levitt. If the sins aren’t as grave, a lower-level… Continued

Texas is Big Enough For Both PR Firms

November 24th, 2003 by

Darcy Communications, a Houston-based PR firm specializing in crisis management, has merged into The Alliant Group, an Austin-based PR and marketing agency. Bruce Hicks, Darcy’s founder and president, is now senior director of The Alliant… Continued

PR Prescription for Women’s Health Group

November 24th, 2003 by

D S Simon Productions, which produces VNRs, last week reached an agreement with the National Women’s Health Resource Center (NWHRC) that will allow selected healthcare PR pros to align their company’s/ client’s messages with the… Continued

Trends…

November 24th, 2003 by

There are countless studies of executives asking for opinions on NGO (nongovernmental organizations) activities, but precious few worldwide studies of NGO opinions. So Burson- Marsteller and RoperASW decided to go against the grain by taking… Continued