Is Radio Really a Sound Sensation?…

A growing number of PR execs are raising the dial on using ANRs as a way of getting radio publicity for their clients, both internal and external. But is anyone listening on
the other end? A survey conduced this summer by Tobin Communications Inc. found that a majority of radio stations do not use ANRs. Part of the problem: radio news staffs are
leery of receiving stories they get -- in a homogenized format -- that do not lend themselves to independent interviewing, reporting and analysis. Twenty radio outlets nationwide
responded to the survey: Here are some of the main stats: