Meanwhile, Let Junior Take Care of It…

Although the "teenagers" have less clout now than they did in the late-1990s amid the Internet froth, never count them out. The recently released 2003 Roper Youth Report shows
that the influence consumers ages 8 to 17 have on the purchases of books, music, newspapers and magazines has increased 10% or more in the past year. Yet while kids are exerting
greater influence than ever regarding family purchase decisions, they are a less likely source of actually funding those purchases.