Archive: November 2003

During the go-go days of the late-1990s companies threw coin at the Internet to build Web sites that looked pretty and a had a lot of bells and whistles, never mind aligning the Web with… Continued

As part of our special coverage on interactive PR, we asked several PR executives to provide their takes on where the pendulum is swinging on Web communications. Being an infinite (and active) medium, the Internet… Continued

When communications executives talk about “reputation management” it centers for the most part on how to positively influence the perceptions and attitudes among key stakeholders. Companies and their PR agencies like to think that their… Continued

Amid all of the networking during PRSA annual meeting, we picked up some interesting nuggets of information to share. PR pros know to keep the spotlight off of them and on their clients. Try telling… Continued

People who work in media constantly shake their heads over the antics a Hollywood figure will go to get his or her name in the news. It started with mega stars in the studio system… Continued

Brent Alexander LLC 1501 North State St.,Jackson, Miss. 39202 http://www.southmagazine.com 601.714.4545 The Wind-Up There’s an old saw that north, east and west are directions while the south is a place. Although they are plenty of… Continued

As the holiday shopping season kicks into high gear, consumers will be combing their local newspapers for high-end consumer electronic products like VCRs, DVDs and — natch — hand-held camcorders (everybody is a director these… Continued

Ask most C-suite executives about the Sarbanes-Oxley Act and they’ll say it’s an important remedy to restoring corporate trust following a string of corporate scandals. But a new survey shows that executives are not putting… Continued

The Latino market is one of the hottest — and overlooked — areas in PR right now. Santiago Caicedo is getting on the ground floor with the launch of Latin Media Sources (LMS), a Miami-based… Continued

The latest issue of The Economist offers a “survival guide” to CEOs, who these days command about as much respect as used-car salesmen. The magazine offers the top 10 qualities for successful leaders. PR pros,… Continued