Archive: November 2003

Is your company getting its message out about what causes it supports? If not, there’s no time like the present. As the holiday season kicks into high gear, a recent survey shows that 71% of… Continued

Even in good times, agency-client relationships can be a delicate dance. But with the economy still stalling, the push-you-pull-me inherent in such relationships can be even more problematic. To get a sense of the current… Continued

With NGOs less than enamored by corporate reports on economic, social and environmental behavior, what role can PR execs play to help turn things around? Leslie Gaines-Ross, chief knowledge & research officer at Burson-Marsteller, says… Continued

There are countless studies of executives asking for opinions on NGO (nongovernmental organizations) activities, but precious few worldwide studies of NGO opinions. So Burson- Marsteller and RoperASW decided to go against the grain by taking… Continued

In the world of corporate PR, it has become fashionable to outsource the company’s online newsroom. Third-party vendors are only too happy to do the heavy lifting: They’ll host the newsroom, manage the database and… Continued

What lessons can PR pros learn from the current mutual-funds scandal? It’s important to note a pattern of four major elements in these situations, according to James E. Lukaszewski, president of the Lukaszewski Group, who… Continued

Most ambitious people dream of becoming leaders, but few think pragmatically about how to get there. When college students are asked about their future careers, they invariably envision an arrow rising without interruption. But all… Continued

Harvey Englander says the world of influence peddling is changing. It’s no good to lobby from the top down anymore, says Englander, a senior vice president of The MWW Group in Los Angeles. You have… Continued

American Publishing LLC 516 Tennessee St. Suite 228 Memphis, TN 38103 http://www.americanmagazine.com 901.312.7711 The Wind-Up Mignonne Wright thinks the country is in need of a serious laugh. “There are lot of problems going on right… Continued

Cable ratings are specks on a wall compared with the nets, but long-term trends favor cable. With people increasingly getting their news from the Web during business hours, running the headlines at 6:30 EDT is… Continued