Archive: October 2003

At Northwestern Mutual, the numbers speak for themselves. They also speak for Deanna Tillisch, who, as PR director for the company, first proposed the idea that in-depth consumer research could be a valuable PR tool… Continued

Lebhar Friedman Inc 425 Park Avenue 6th Floor New York, NY 10022 212.756.5000 http://www.nrn.com The Wind-Up Nation’s Restaurant News, one of a handful of B2B weeklies with a paid circulation, is the go-to publication for… Continued

Daisy Chan, associate editor of SmartMoney and editor of the monthly’s “Smart Spending” section, is constantly on the lookout for juicy travel and shopping-related stories. She also edits the magazine’s “Working” section, with stories ranging… Continued

JetBlue had its wings clipped late last month when it was revealed that the high-flying airliner gave records on more than a million passengers to a military contractor for use in identifying terrorists. The New… Continued

The folks at Burson-Marsteller toasted their leader at a company gathering last week, as Boston University’s College of Communication announced the dedication of the Harold Burson Chair in Public Relations. It’s the first endowed academic… Continued

Fox News Radio Service, which launched last spring with one-minute news updates from 6 a.m. to 10. p.m. daily, plans to expand in November in a bid to repeat its cable news success on the… Continued

Grey Global Group said last week that it is actively divesting its 70% ownership interest in PR agency APCO Worldwide to consolidate its public relations with the GCI Group. Grey has retained investment bank Bear… Continued

In this new feature, we profile industry players to get their take on current trends in PR. First up, IABC president Julie Freeman, who joined the IABC in July 2001 following nearly 20 years of… Continued

Money talks when it comes to PR measurement. And therein lies the rub for the majority of PR executives recently surveyed who said cost is the most significant barrier to measuring PR activities. PR NEWS,… Continued

It was just a couple of years ago that Time Warner appended “AOL” to its name and company chieftains Jerry Levin and Steve Case couldn’t help themselves from the high-fives. Now they’re both gone from… Continued