Changing Corporate Names Gives PR a Chance to Shine

It was just a couple of years ago that Time Warner appended "AOL" to its name and company chieftains Jerry Levin and Steve Case couldn't help themselves from the high-fives.
Now they're both gone from the company, as is "AOL" from the corporate name, which will soon return to its original moniker. The company says the streamlined name "better reflects
the portfolio of our valuable businesses," but analysts say the change cuts Time Warner loose from the daily reminder of a dot-com acquisition that many blame for the company's
financial woes.