Q/A Is JetBlue’s reputation grounded after its PR debacle?

JetBlue had its wings clipped late last month when it was revealed that the high-flying airliner gave records on more than a million passengers to a military contractor for use
in identifying terrorists. The New York-based carrier, which launched in 2000, has built up a positive reputation with the press and public alike through low fares and -- let's
face it -- satellite TV patched in to every passenger seat. What's next for the troubled airliner? PR NEWS asked Mike Paul, president of reputation management firm MGP &
Associates, who has provided PR for United Airlines in the past, whether JetBlue can recover from this major PR blunder.