The Never-Ending Agency Hunt: Five Ways To Stay in the Game

When PR NEWS asked me to ponder the current state of agency/client relations, I called on a few of my associates from Moscow to middle America and the left and right coasts to
do some "research." "What are you seeing in the marketplace with regard to relationships?" I asked. The consensus seemed to be that there were a few specific actions that, if
taken by clients, will guarantee that they'll be identifying, attracting and hiring a public relations firm every couple of years. I call it the "Never-Ending Agency Search."