PSAs Picking up Steam…

In the media universe -- taking the Web out of the mix, for a moment -- space is still finite. But a recent nationwide survey of TV/radio public affairs directors and print
publishers found an increasing appetite for PSAs, one of the most effective PR vehicles. The study, conducted by West Glen Communications, a major player in the PSA field, says
all three media expect their PSA levels would at least stay the same in 2003 as in 2002 -- which had record levels -- and may even increase. To wit: