Archive: June 2003

PR giant Burson-Marsteller captured the PRSA’s Best of Silver Anvil Award last week for its communications plan to restore public confidence in the U.S. Postal Service during the 2001 anthrax crisis. A public opinion poll… Continued

To the Editor: Your May 26th article describing a poll of young PR professionals is troubling. While it claims that a “poll” was conducted on PRSA’s PRConline listserv, we found no evidence of solicitation for… Continued

John Gilfeather, vice chairman and director of Roper’s Corporate Reputation Scorecard, says that companies will pay a steep price if they continue to stick their heads in the sand. “If companies don’t do anything, they’ll… Continued

There may be shouts and an occasional murmur that the economy is starting to turn around, albeit slightly. Not so for Americans’ attitudes about Corporate America, apparently. They still view U.S. companies – across the… Continued

Nicki Hensley doubts they exist anymore. Call them PR relics. “If you can find me a [PR] person who can come in the morning, kick his feet up with a hot cup of coffee and… Continued

Telvista was pleased with the public relations that Taper Communications had been providing for the firm the last few years. But with the economy still refusing to get up — having falling down more than… Continued

Sponsored events can be an excellent way to improve corporate reputation while providing a unique opportunity to spend time with key clients and develop relationships. If PR “owns” the event, then every aspect of it… Continued

PR executives at Wellpoint had been hearing about it for years: employees who wanted to share their experiences in the good-deeds department. There was just one problem. They had no place to tell those stories.… Continued

Newsweek 251 W. 57th St. New York, NY 10019 212.445.5088 http://www.newsweek.com The Wind-Up Kathleen Deveny, assistant managing editor of Newsweek, who oversees “The Tip Sheet” section of the publication, barely has any room left in… Continued

Thor Valdmanis, a senior Wall Street reporter for USA Today, is a seven-year veteran of the Gannett daily that is now considered a major media vehicle after being derided for years as “McPaper”. Valdmanis covers… Continued