How Evaluating Sponsorships Can Drive Sales and Business Plans

Sponsored events can be an excellent way to improve corporate reputation while providing a unique opportunity to spend time with key clients and develop relationships. If PR
"owns" the event, then every aspect of it -- from developing the idea to overseeing logistics to managing the invited client guests -- is our responsibility. If news coverage is
desired, then making this happen also falls to us. The budget for such events, including any evaluation monies, typically resides in PR.