PR giant Burson-Marsteller captured the PRSA's Best of Silver Anvil Award last week for its communications plan to restore public confidence in the U.S. Postal Service during
the 2001 anthrax crisis. A public opinion poll taken about the campaign showed that it resulted in positive ratings for the Postal Service for how it handled the crisis. (See PR
NEWS, April 7, 2003). The Presidents Council of State Universities of Michigan was co-winner of the Best of Silver Anvil Award for a grassroots campaign that helped defeat a
statewide ballot measure that would have diverted some of Michigan's $300 million tobacco settlement away from college scholarships. Contact: Libby Roberge, [email protected]
2003 Best of Silver Anvil Award winners…
