The technology pubs continue to make their exits, with Red
Herring the latest among the great titles to fall. But if you're
pitching consumer software or hardware, there are still plenty of
strong outlets among local and national mainstream media.
We asked Delahaye Medialink to give us a list of the top markets
in which consumers are planning on making technology purchases.
Delahaye breaks them down by total number of consumers planning to
buy and highest percentage of the general audience planning to buy.
As usual, the lists may surprise you - after all, who ever thought
Virginia Beach and Charleston, S.C. were hotbeds of technological
growth?
|
Markets with Most Consumers
Planning to Purchase Computer Equipment |
|||
|
|
Market
|
Total Media
Consumers |
Total Target
Consumers |
|
1.
|
New York |
14,316,000
|
3,647,000
|
|
2.
|
Los Angeles |
9,443,000
|
2,229,000
|
|
3.
|
Chicago |
6,703,000
|
1,547,000
|
|
4.
|
San Francisco |
5,328,000
|
1,353,000
|
|
5.
|
Boston |
4,022,000
|
909,000
|
|
6.
|
Philadelphia |
3,826,000
|
898,000
|
|
7.
|
Dallas-Ft. Worth |
3,848,000
|
886,000
|
|
8.
|
Washington |
3,394,000
|
859,000
|
|
9.
|
Houston-Galveston |
3,414,000
|
854,000
|
|
10.
|
Detroit |
3,436,000
|
805,000
|
|
Markets with Highest
Percentage of Consumers Planning to Purchase Computer Equipment |
||||
|
|
Market
|
Total Media
Consumers |
Total Target
Consumers |
%
|
|
1.
|
Colorado Springs, Colo. |
374,000
|
96,000
|
25.7
|
|
2.
|
New York, NY |
14,316,000
|
3,647,000
|
25.5
|
|
3.
|
San Francisco |
5,328,000
|
1,353,000
|
25.4
|
|
4.
|
Washington |
3,394,000
|
859,000
|
25.3
|
|
5.
|
Orlando, Fla. |
1,054,000
|
265,000
|
25.1
|
|
6.
|
Atlanta |
2,961,000
|
744,000
|
25.1
|
|
7.
|
Houston-Galveston |
3,414,000
|
854,000
|
25.0
|
|
8.
|
Jacksonville, Fla. |
823,000
|
204,000
|
24.8
|
|
9.
|
Norfolk-Virginia Beach, Va. |
1,094,000
|
270,000
|
24.7
|
|
10.
|
Charleston, S.C. |
410,000
|
101,000
|
24.5
|
| For more information, see http://www.delahayemedialink.com. | ||||