Archive: February 2003

This week’s strategy: Leave reporting to the reporters. You can organize and media train all you want. But once a press conference or important interview begins, PR pros should take a backseat to interaction between… Continued

After 27 years with the network, Jane Pauley will not renew her contract as co-anchor of “Dateline NBC” in May. Pauley doesn’t plan to join another network, but will work on a book she’s writing… Continued

NYTimes.com will begin publishing a new weekly column from Michael Gordon, the Times’ chief military correspondent. “Dispatches” will appear on Tuesdays with information on national security issues. The column may also appear in The New… Continued

This May, Movieline will add to its title in order to add to its appeal to potential subscribers. The mag’s new moniker, Movieline’s Hollywood Life, will reflect a focus more akin to that of InStyle… Continued

Bud Grebey would rather have one great article that reflects his core messages than 15 mediocre hits – and he wanted a measurement system that would reflect his focus on quality vs. quantity. The VP… Continued

As companies grow increasingly global and the Internet allows even smaller organizations to reach an international community, measuring the impact of communications internationally is becoming increasingly important. Dell, for example, recently turned to KWHR, a… Continued

Measurement is one of our industry’s most controversial topics, with experts debating everything from the relevance of Ad Value Equivalency to the impact of automated media analysis. But measurement thought leaders do agree that this… Continued

Edelman launches a formalized life sciences practices for clients in the high-tech healthcare sector. Amy Martini, SVP and director, life sciences, East Coast, and Lorie Fiber, SVP and director, life sciences, West Coast, will lead… Continued

Richard Ziegler, who became nationally-known as President Richard Nixon’s press secretary, died last week of a heart attack at the age of 63. He was one of the first presidential press secretaries with a background… Continued

Dell scores a coup with the hire of Tim Doke as VP of communications. Doke, VP of corporate communications at American Airlines and PRSA’s 2002 PR Professional of the Year, served the airline through the… Continued