Archive: November 2002

Quirky stories are fun, but usually not enough to win powerful media coverage or attract attention from legislators and other key stakeholders. But University of Maryland, Baltimore County, proved that piece of conventional wisdom wrong… Continued

“Novak, Hunt & Shields,” the CNN public affairs program, finally felt the pinch of its Saturday night timeslot. The network canceled the show after 20 years on the air, and its last episode aired Nov.… Continued

Brushing up on the latest industry news and stats before that big pitch just got a little easier. Yahoo! Finance Industry Center launched recently with news and information on 17 vertical industries, including aerospace and… Continued

Between Anna Nicole Smith and Donald Trump, we’re getting our fill of irritating celebrity comebacks. At least Trump’s return to the limelight offers a new pitching opportunity: This month, The Donald launched a new quarterly… Continued

June Cleaver, look out. Ladies’ Home Journal, the soccer mom’s bible, is getting a major re-do. In March, the publication will re-launch with everything from new paper stock to a very different editorial angle focused… Continued

Trend: Many PR professionals consider “corporate social responsibility” the new buzz phrase for a concept that has long been at the root of the best corporate reputations. Whatever you call it, CSR can have a… Continued

Part One of Two The press are coming, the press are coming! Now what? The way you manage your media contacts before and during major events such as trade shows or grand openings may influence… Continued

Strikes, job actions, lockouts: Labor disputes of every stripe have occurred in virtually every industry, from manufacturing facilities to the halls of academia. It’s about more than just wages and working conditions. It is a… Continued

The staff of PR NEWS is sad to report the loss of one of its columnists, Paul Shinoff. Shinoff, who headed up the San Francisco-based Shinoff Group and penned our media relations column, passed away… Continued

PETA and vegan musician Moby want Americans to quit one Thanksgiving tradition cold turkey … so to speak. They have teamed on a campaign advising Americans to contact the well-publicized Butterball Turkey Hotline to complain… Continued