Rethinking Your Approach to the Media at Press Events 11/25/2002 By PR News Part One of Two The press are coming, the press are coming! Now what? PR News Pro Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This content is accessible to PR News Pro subscribers only. Not a PR News Pro subscriber? Become one today and get access to great content in every issue, plus archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.