Archive: November 2002

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Trends & Tactics

November 4th, 2002 by

Editor’s Note: In this new feature, we offer you the latest trends and statistics – plus a look at how they apply to your role as a corporate communicator. Trend: The latest PricewaterhouseCoopers Management Barometer,… Continued

Learning the IR Ropes: How to Increase Your Financial Savvy

November 4th, 2002 by

As a corporate communicator, odds are you face questions about your company’s financial performance on a daily basis – or at least whenever the media comes to call. Coordinating messages across departments – and especially… Continued

Reforming Bad Boys: A 12-Step Program to Restoring Reputation

November 4th, 2002 by

Part One of Two There are a whole lot of corporations and business figures today (WorldCom, Adelphia, Martha Stewart, Jack Welch) that have an awful lot of explaining to do. Restoring lost trust is among… Continued