Archive: November 2002

SAN FRANCISCO – Trust us – the underlying theme at PRSA’s 2002 International Conference here was the need for PR to play a major role in corporate accountability. More than 3,000 attendees (including close to… Continued

One of the major themes at this year’s PRSA International Conference was the pressing need to quantify the impact of PR on business. That means not only measuring accurately, but turning your focus away from… Continued

Lindsay Hutter, SVP of communications and public relations for the National Association of Convenience Stores, joins Hill and Knowlton’s Washington, D.C., office to head up the new Association Specialty Group. The group is designed to… Continued

The business scandals that have rocked corporate America have driven home the importance of internal communication for many CEOs. According to a recently-released study by Burson-Marsteller, 61 percent of 192 chief execs surveyed are spending… Continued

Leading nationwide financial services corporation is seeking a PR pro with 8+ years experience in public relations and disciplined in media relations, government relations, internal communications as well as emerging markets including the Asian, African-American… Continued

Last week in our Trends & Tactics section, we gave you the first results of PR NEWS’ exclusive survey, conducted with Peppercom and law firm Davis & Gilbert, showing that most PR pros have done… Continued

In the spring of 2001, software maker Expertcity laid out a challenge for its PR team: draw massive attention to the firm’s flagship product, GoToMyPC, but with a modest budget. That meant no glitzy launches… Continued

PR NEWS will not publish on Dec. 2 in recognition of the Thanksgiving holiday. The staff wishes you and yours all the best for a happy Thanksgiving and a joyous holiday season. Look for your… Continued

InStyle magazine Time Life Building, Rockefeller Center New York, NY 10020 212/522-5561 Fax: 212/467-0196 http://www.instyle.com Among the growing stable of women’s fashion and style magazines is one which, like its counterparts, often weighs more than… Continued

Which mags should top your media lists? If you’re going for the greatest number of hits, look to these pubs, which top Media Distribution Services’ circulation charts. Have a great general feature? You can reach… Continued