Archive: November 2002

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Gates Foundation Invests $100M in Cause Marketing

November 18th, 2002 by

The Gates Foundation, established by Microsoft founder Bill Gates and wife Melinda, will give more than $100 million over the next 10 years to help arrest the spread of HIV in India. Gates said at… Continued

A Tale of Two Contests … And Two Crises

November 18th, 2002 by

It’s nice to know that even after the Millennium, Sept. 11, the midterm elections, and all the other changes we as a society have seen in the last few years, some things really don’t change.… Continued

PR Pros Wrangle Journalists Execs and Cowboys for Bullish Event

November 18th, 2002 by

In a match made in cowboy heaven, the Wrangler apparel brand became the first title sponsor of the Professional Rodeo Cowboys Association’s National Finals Rodeo in 2001. The pair wanted to announce the sponsorship with… Continued

Media Insight: Portals Magazine

November 18th, 2002 by

Line56 Media 10940 Wilshire Blvd., Suite 600 Los Angeles, CA 90024 310/443-4226 http://www.portalsmag.com Like most publications in the high-tech sector, Line56 magazine felt the crunch over the past year, changing its name to E-business Journal… Continued

Media Moves

November 18th, 2002 by

Business 2.0 (one of MediaMap’s “Most Searched”), adds three new regular contributors to the mag and Web site. Jeffrey Pfeffer of the Graduate School of Business at Stanford pens a new column called “The Human… Continued

Media Metrics

November 18th, 2002 by

In this new feature, PR NEWS offers you key stats on the media and media relations – information you need but don’t have time to dig up. We’ll rotate the information on a weekly basis… Continued

Strategy of the Week

November 18th, 2002 by

You want your execs to become known as experts in the industry. You want journalists to consider your communications department or agency not just a source of pitches, but a reliable source of information they… Continued

Get Ready to Network

November 18th, 2002 by

CMP Media is launching a new opportunity for PR pros in the computer networking arena looking to … well … network. Networks for Business New York, a conference and expo, will be held Sept. 16-18… Continued

An ‘Unusual’ Morph

November 18th, 2002 by

CNNfn’s cleverly titled “Business Unusual” changes its name to “Your Money” and expands to an hour-long format, including call-ins with live experts to answer investors’ questions. Ali Velshi continues as host, covering topics including personal… Continued

Trends & Tactics …

November 18th, 2002 by

Despite the scandals that have rocked the corporate world, most PR agencies and departments have done little to safeguard themselves. This, according to the results from a study conducted over the past few months by… Continued