Archive: October 2002

There’s not much that’s exciting or sexy about kitchen appliances. Or at least that’s the conventional wisdom. In March of this year, Jenn-Air, Maytag’s highest-end appliance brand, set out to turn that notion on its… Continued

6355 Northwest 36th Street Miami, FL 33166 305/871-6400 Travel + Leisure en Espanol is more than what its title suggests. It is in fact the well-known U.S. luxury travel pub, translated for Hispanic audiences here… Continued

National News: Seventeen Fashion Director Regia Teplistsky leaves. Mail all fashion press materials to Fashion Editor Gigi Solis Schanen at 1440 Broadway 13th Floor, New York, NY 10018. Deputy editor Timara Glenny leaves Seventeen to… Continued

Imagine your worst media relations nightmare – and then subtract the budget. That’s what David Pitlik, founder of ThePerfectToast.com, and Aurora Johnson, an independent PR consultant, were facing in April of this year. ThePerfectToast.com is… Continued

According to an internal CNN memo obtained by The New York Daily News, you may have better luck pitching the network if you include a few “fly” phrases in your pitch. Senior execs at CNN… Continued

Black Enterprise is launching a new publication targeted at teens 13 to 18. Instead of beauty tips, teens will read about what celebrities do with their money, for example. For now, the pub will be… Continued

CNET and ZDNet are looking for the Next Big Thing. ZDNet’s AnchorDesk is launching the search, to be chronicled in a series of online reports. Winners will be honored in January at the Consumer Electronics… Continued

When White House Press Secretary Ari Fleischer serves as the official mouthpiece for the Bush Administration, it is understood that this is a unique case in the field: a press relations officer acting as a… Continued

No communications team alone could rebuild employee trust at companies where senior management has blatantly swindled stockholders, staffers and other stakeholders. But as confidence in corporate America remains low, placing an increased emphasis on maintaining… Continued