Archive: October 2002

Tyco Corp. is in serious crisis mode with investigations of gross misconduct by former CEO Dennis Kozlowski and other senior executives. But if the company’s online “newsroom” is any indication, the crisis is being compounded… Continued

It’s fitting that in our Special Issue on PR on the Internet, we announce a brand new online resource exclusively for PR NEWS subscribers. All PR NEWS subscribers now have access to the PR NEWS… Continued

Wampler Foods puts its corporate site, http://www.wampler.com, to good use with a prominent link to recall news at the top of its left-hand navigation bar. The crisis site includes exhaustive information on the recall of… Continued

The naysayers are eating crow … but so are a few of the evangelists. The Web has grown up, and while the medium is every bit as powerful as some predicted it would be, many… Continued

Doug Dome Dome Communications Doug Dome’s role as an “innovator” began long before PR NEWS honored his achievements. Dome is a veteran of corporate communications, having served in PR roles at Marshall Field’s, Chicago’s Fairmont… Continued

Winner: The Hoffman Agency Site: HPServerNews.com Budget: $6,500 When Hewlett-Packard asked The Hoffman Agency to handle PR for a new type of computer server, it was clear that a detailed Web site would have to… Continued

Winner: Robert Wood Johnson Foundation Campaign: Covering Kids Budget: The Covering Kids initiative has a $26 million budget for three years. The 30-second PSA (produced by GMMB) was a fraction of that massive budget, which… Continued

Winner: Weber Shandwick Worldwide Campaign: Peace of Mind with Prescription Advantage Budget: $2 million. Senior citizens may have complaints about the healthcare system at large. But just try getting them to change their prescription plan,… Continued

Winner: Chandler Chicco Agency Campaign: Cool Mint Listerine PocketPaks Clearn Up Your Mouth Budget: The budget was a “cool” $1 million for both time and out of pocket expenses. Americans evidently have a breath obsession,… Continued

Winner: rbb Public Relations Campaign: M&Ms Go Hispanic Budget: $150,000, with the majority going to professional services and about 10 percent going to media mailings and associated costs. When M&M/Mars made the decision in 2001… Continued