Archive: October 2002

In early 2002, most media were focusing on the war on terror, not the war on pests. The National Pest Management Association was getting little play in the media, and members of the nonprofit organization… Continued

Penton Technology Media will begin publishing ITconsultant magazine, a bi-monthly title, in print and digital editions in January. The new pub, targeted at high-tech consultants, will feature emerging technology, strategies, ad consulting tools, along with… Continued

Ashleigh Banfield, who seems to be “on location” at the scene of every major news story since her compelling documentation of the events of Sept. 11, is finally getting a break. MSNBC has canceled “Ashleigh… Continued

Newspapers drool over readers between the ages of 18 and 34 – that powerful demographic almost guaranteed to draw advertisers. But those readers are more likely to be in front of a computer screen than… Continued

This week’s strategy: Leverage your relationship with your agency to develop unique partnerships that get your message heard. Val Marmillion, president of Pacific Visions Communications, connects diverse clients on a regular basis to promote causes… Continued

When Dave Perry joined Xyron Semiconductor in Vancouver, Wash., this summer as VP of marketing, he quickly determined that the company’s PR firm lacked the depth of knowledge to effectively position Xyron’s complex technology. Perry… Continued

We would be hard-pressed to find PR professionals who say they’ve enjoyed the effects of the economic downturn. But in many ways, today’s tight budgets have made for more efficient and effective agency/client relationships. Clients… Continued

Prestigious PR agency seeks Sr. VP or experienced VP with background in pharmaceutical, healthcare and medical accounts. Position requires strong account and staff management skills. Having worked on large national/international accounts is a plus. Opportunities… Continued

Tight budgets and tough travel have PR pros pricing a variety of high-tech alternatives to the traditional media tour. Straight numbers are hard to come by, and the best solution to your “media tour” (whether… Continued

Success in a senior PR role boils down to five key factors, according to Bill Heyman, president and CEO of Heyman Associates. Those key ingredients are integrity, self confidence, likeability, energy level, and intellect. Heyman… Continued