Archive: July 2002

From bio-terrorism to a dramatic nursing shortage, the healthcare industry is making news nationwide. The wide variety of issues affecting every healthcare organization is opening new doors for PR to play a significant role in… Continued

Event management can be one of the most harrowing responsibilities in any communications pro’s job description. As Rich Roher discovered this month, the unexpected can throw a wrench in your plans at any time. This… Continued

Corporate/Association: Amal Mansuri joins Rubin, Brown, Gornstein & Co., an accounting and consulting firm in St. Louis, as director of marketing and PR. Mansuri comes to RBG&Co. from Angelica Image Apparel … Edward Bury is… Continued

With the presidential elections a mere two years away, political PR has begun to run rampant in Washington, D.C. again. Democratic governor Howard Dean of Vermont, for example, is making the rounds and making it… Continued

Savvy PR pros know a copied-and-pasted version of their print press release doesn’t work for e-communications. According to Vocus, communications pros can solve that problem with a new tool integrated into the Vocus Public Relations… Continued

When John Sidgmore, CEO of WorldCom, first commented on the news of accounting improprieties that have made his company the focus of an international media feeding frenzy, he said he was “shocked by these discoveries.”… Continued

One of your top executives is scheduled to meet the news media in a series of important interviews. You realize your executive is very knowledgeable about the organization, possesses uncommon intelligence, dresses stylishly and, perhaps… Continued

PR practitioners with Mystic Aquarium & Institute for Exploration and its agency, Cronin and Co., got a serious lesson in flexibility and determination when they scheduled a key media event for the week of Sept.… Continued

P.O. Box 2102 Orinda, CA 94563 http://www.ePregnancy.com The casual observer might think the “e” in ePregnancy stands for “electronic.” After all, the newly-launched print pub originated as a Web site devoted to expectant moms. But… Continued

National News: The following changes take place at Us Weekly: Joanna Milter, associate editor, leaves; Joe Steuer, deputy editor, leaves; Jeanne Wolf joins as editor-at-large covering high-profile celebrities; Ken Baker is promoted to West Coast… Continued