Savvy PR pros know a copied-and-pasted version of their print press release doesn't work for e-communications. According to Vocus, communications pros can solve that problem
with a new tool integrated into the Vocus Public Relations software. The software allows communicators to develop and manage a separate and complementary interactive campaign,
including Web sites for events, personalized email campaigns and measurement of real-time results. For more information, contact Laura Biggs, [email protected], 301/683-6079.
Harnessing the PR Power of the Web
