Archive: July 2002

Most media relations pros might give up on a media outlet after 14 months of pitching. But nothing came in the way of Michael Turner of Bearsworth Communications. Turner was pitching Mama Cooks California Style:… Continued

The Wall Street Journal launches a major new pitching opportunity for PR professionals in the health industry. WSJ.com’s new Health Industry Edition, http://wallstreetjournal.com/health, covers the business of health with news from The Journal, breaking news… Continued

Hearst Corp. is betting that the women’s programming that has made the Lifetime television network so popular could pay off in print, as well. The publisher will launch Lifetime in March 2003 as a bi-monthly… Continued

Have a lead on a great healthcare PR story? Now’s the time to send it our way. PR NEWS will publish a special issue devoted to healthcare public relations Monday, July 29. Send leads to… Continued

If ever there was a time to accentuate the positive, this is it – at least as far as the accounting industry is concerned. In the wake of the Enron/Andersen debacle, and faced with a… Continued

Between quick runs to the beach, PR pros are busy making their holiday press lists and checking them twice. Among companies pitching for the holidays this summer, we were not surprised to find that home,… Continued

You focus massive efforts on media training high-ranking executives (or, in the case of agencies, client spokespeople). But when reporters call, are you prepared to sit in the hotseat? We’ve found that all too often,… Continued

Vocus teams with CyberAlert to offer clip collection and analysis within the Vocus Public Relations service. Vocus customers will be able to collect clips through CyberAlert (an Internet-based media-monitoring service) and manage and analyze those… Continued

What quality would you prefer your CEO to have: honesty, vision, financial savvy or strong communications skills? Evidently recent events have taken their toll: Most PR professionals responding to a recent poll by WorkinPR said… Continued

KDPaine & Partners and Delahaye Medialink have reached an out-of-court agreement over the lawsuit that forced KDPaine President Katie Paine to temporarily shutter The Measurement Standard and shut down her measureofsuccess.com Web site (PRN, June… Continued