Archive: July 2002

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MEDIA INSIGHT: "Waldholz on Health,"Wall Street Journal Online

July 29th, 2002 by

4300 North Route 1, Building 1 South Brunswick, NJ 08852 609/520-4750 http://www.wsj.com The Wall Street Journal’s online version launched its Health Industry Edition this month, covering the business of healthcare with information from Dow Jones… Continued

Media Moves

July 29th, 2002 by

National News: Rachel Beck, former retail writer for the Associated Press, returns as business columnist after a leave of absence. She will write a general column dubbed “All Business.” Anne D’Innocenzio, Beck’s replacement, will cover… Continued

How’d You Get That?

July 29th, 2002 by

How do you pitch a six-year old healthcare story to a national morning program? In-depth research was the answer for Pam Rwankole, media relations manager at Public Communications Inc. in Chicago. The agency was pitching… Continued

Bad for Business

July 29th, 2002 by

As if there isn’t enough bad news on the business front, The Financial Times’ Saturday supplement, The Business, ceases publication this month. The three-year old pub was distributed solely in the U.K. and closes due… Continued

Don’t Judge a Book …

July 29th, 2002 by

Seems the “Today” show and other outlets aren’t the only ones jumping on Oprah’s abandoned book club bandwagon. Martha Stewart has launched her own version, a new segment in her “Martha Stewart Living” show titled… Continued

IT Tenacity

July 29th, 2002 by

EmergeMedia bravely forages further into the dangerous world of high-tech publishing with a new publication dubbed IT Wireless. The bi-monthly magazine will be targeted at IT professionals installing and managing broadband wireless LAN technology in… Continued

A "Good Day" For Fox

July 29th, 2002 by

Fox launched “Good Day Live” last month, a national spin-off of KTTV-Los Angeles’ “Good Day L.A.” Coverage includes events and attractions, consumer products and services, and fashion. The show airs at 10 a.m. PST on… Continued

Spend Smart, Live Rich

July 29th, 2002 by

The motto of savvy thirty-something females has become the mission statement for new bi-monthly magazine Budget Living. Editor Sarah Gray Miller told USA Today “Cheap is the new chic.” The magazine is targeted at consumers… Continued

Crisis Communications Takes On New Importance in Healthcare

July 29th, 2002 by

Crisis communications in the healthcare industry follows many of the same rules as crisis management in other vertical industries. But with potential crises ranging from bio- terrorism to inadequate nursing staffs to the raging debates… Continued

This Just In…

July 29th, 2002 by

The White House is staying on message with its attempts to prompt corporate reform and encourage investigation of various accounting scandals by the Securities & Exchange Commission. President Bush has accordingly denied SEC Chairman Harvey… Continued