Archive: July 2002

This week’s healthcare PR strategy: putting a face to the research. Too much important health research falls to the bottom of reporters’ in-boxes because there’s no human interest angle to go along with those key… Continued

In last week’s case study, Patti Holskin Stern’s name was misspelled. Stern, SVP of PR for Cronin and Co., can be reached at 860/659-0514. PR NEWS apologizes for the error.

Hispanic PR Wire launches an Hispanic press kit mailing service, designed to allow clients to use the wire service’s database of Hispanic media organizations to mail press kits and other collateral materials. Clients can order… Continued

Ogilvy PR partners with five WPP brands to form CONSUME, a global food, beverage and nutrition group. The practice will bring food marketing, brand strategy and package design expertise to bear on clients looking to… Continued

AScribe, a public interest newswire based in Oakland, Calif., is offering customers a useful new tool. The wire service publishes a weekly e-newsletter dubbed “Advance Edition,” offering PR pros a look at what journalists will… Continued

More corporations are learning that a stable identity can lead to a more stable brand, according to a survey from branding consultancy Enterprise IG. The survey shows a decline of 30 percent in the number… Continued

In its latest appeal to stakeholders, WorldCom is taking out full-page ads in major dailies with a message “from John Sedgmore.” For a detailed analysis of how WorldCom’s marketing communications machine is handling the scandal… Continued

The Senate has passed a bill that could help alleviate one key healthcare crisis and open new opportunities for healthcare PR pros: The Nurse Reinvestment Act (S. 1864) would provide for public education campaigns promoting… Continued

Despite an enormous investment in health education campaigns, studies find that many important messages concerning health promotion and disease prevention are not sinking in. Although numerous government agencies, public health groups and company-sponsored programs have… Continued

Healthcare organizations nationwide are struggling to reduce smoking, especially among kids and teens. But few can claim the success that the New Jersey Department of Health & Senior Services achieved with a program dubbed REBEL.… Continued