Archive: January 2002

Know when to “muzzle” execs. When Cybiko, a small toy company out of Russia, launched its first product, Publicis Dialog’s New York staffers were wild about the highly creative founders. But they also knew the… Continued

Kmart puts its best communications foot forward in the wake of a bankruptcy filing that comes at a highly volatile time for American business. The retailer is positioning its Chapter 11 filing as “a chance… Continued

Kellogg’s is getting some unexpected PR out of the War on Terror. Sources familiar with the conditions at the Guantanamo Bay Camp X-Ray, where Taliban and Al Qaeda prisoners are being held, are offering reporters… Continued

PR NEWS has opened nominations for the 2002 15 to Watch, our annual list of young stars in PR. Nominees must be under 35 and have made significant contributions to the public relations industry. Please… Continued

Measurement efforts that tie public relations initiatives to the bottom line will be a key tool for PR practitioners in 2002. Join PR NEWS on March 5 for an interactive Webinar, presented by Katie Paine,… Continued

Canada Newswire has begun delivering Canadian public company news directly to the PR Newswire-First Call Wire. The First Call Network, a financial research network owned by Thomson Financial, reaches an audience of 400,000 institutional investors,… Continued

U.S. Newswire and Witeck-Combs Communications are partnering on a new distribution service to lesbian and gay news media. Witeck-Combs specializes in gay and lesbian communications. The distribution list will target more than 300 print, broadcast… Continued

Want to reach women with your communications programs? Head for the Web. Female Internet users are fast outpacing males, according to recent data from Nielsen//Netratings. As of December, 2001, there were 55 million women online,… Continued

Although the mood at the 2002 Corporate Image Conference (held this month in New York) was upbeat, there was a tacit sense of concern as sessions invariably included those dreaded words: “budget cuts.” Subtitled “Building… Continued

Education reform is a hotly debated topic in political circles and communities nationwide. Ironically, kids’ voices are rarely heard in these discussions of issues that directly affect them. The Clinton White House set out to… Continued