Crisis Management: The Good. The Bad and the Ugly.

Kmart puts its best communications foot forward in the wake of a bankruptcy filing that comes at a highly volatile time for American business. The retailer is positioning its
Chapter 11 filing as "a chance to make a fresh start and reposition Kmart as the store of the future," according to a statement on the company's Web site. In fact, the site
features an entire section on "Restructuring Information" at http://www.kmartcorp.com/corp/restructuring_information/res_infor_index.stm.