Kellogg's is getting some unexpected PR out of the War on Terror. Sources familiar with the conditions at the Guantanamo Bay Camp X-Ray, where Taliban and Al Qaeda prisoners
are being held, are offering reporters detailed information on the prisoners' "culturally neutral" diets, which include everything from pre-packaged Islamic meals to bagels and
cream cheese to ... Froot Loops. The cereal is one of the only brand name food items mentioned by American and British sources and has gotten extensive media coverage from the
reports.
What's your take on the unexpected publicity for Froot Loops? If you were the Froot Loops brand manager, would you be delighted that the U.S. government chose your cereal to
feed its prisoners, or would you cringe at Toucan Sam's new association with POWs? Send your thoughts to [email protected].