Measurement efforts that tie public relations initiatives to the bottom line
will be a key tool for PR practitioners in 2002. Join PR NEWS on March 5 for
an interactive Webinar, presented by Katie Paine, president of Delahaye Medialink
and PR NEWS advisory board member. Katie will offer top tactics for measuring
media; tying PR to sales, stock price and overall reputation; and implementing
the perfect program for your organization. For more information or to register,
see http://www.PRandMarketing.com/seminars/webinar/paine.htm
Mark Your Calendars!
