Archive: July 2001

Corporate PR pros have finally earned that coveted seat at the strategy table — and greater scrutiny. Corporate leaders on average give their PR efforts a 5.8 out of a possible 10 for effectiveness, according… Continued

The economy has turned once again, this time empowering employers. Last year’s seesaw, tilted dramatically toward the job seeker, is now weighted on the opposite side. Even as the market begins to stir, this probably… Continued

Cervical cancer is the second most lethal form of cancer in females worldwide — only breast cancer kills more women. The disease is highly treatable if caught early, but it kills approximately 5,000 American women… Continued

How is the slump affecting journalists? PR NEWS asked editors at our sister pubs to weigh the impact of the downturn. Their insightful response will inspire your best new pitches: “[My] big question is: how… Continued

West Egg Communications, LLC 252 W. 37th St. 5th Floor New York, NY 10018 212/659-7070 http://www.bookmagazine.com The publishers of BOOK want readers to judge it by its cover. Gracing the front of the July/August issue… Continued

National News: Anthony Flint, reporter, has returned to The Boston Globe following a leave of absence. He now covers land use, development, regional planning and smart growth. [email protected]. Matthew Storin, editor, is retiring. Martin Baron,… Continued

Ziff Davis launches PC Magazine Online (http://www.PCMag.com), the first site of 11 to be returned to ZD from CNET Networks and ZDNet. The site features new content, including product and buyer’s guides, PC Labs-based product… Continued

Enterprise Systems launches a new format including content produced by the editorial staff (as opposed to vendor-contributed content, as in the past). The pub focuses on enterprise computing and the business and technical aspects of… Continued

Computerworld is launching a new series combining print and online capabilities for “In Depth” coverage of a single topic each month. Every month, one issue of the publication will devote its business and technology feature… Continued

Part 1 of a 2-part feature The grim economic outlook has most market watchers yearning for the good ol’ days of high-rolling dotcoms and conspicuous consumption. But for many media relations professionals, the bust has… Continued