Archive: July 2001

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Nuclear Industry Has One More Chance

July 23rd, 2001 by

Americans are more easily and frequently frightened by radiation than any other subject. It didn’t start that way. The nuclear power industry was born out of America’s post-World War II desire to bring the world… Continued

Awards Program Promotes Bankable Customer Loyalty

July 23rd, 2001 by

Although research showed that customers did not perceive big banks as being attuned to the needs of small businesses, FleetBoston Financial was hopeful that its small business customers wouldn’t fall prey to “big bank” fears… Continued

Media Insight: Outside Online

July 23rd, 2001 by

535 Pacific St. Suite B San Francisco, CA 94133 415/398-2627 http://www.outsidemag.com Launched in 1995, this digital incarnation of monthly Outside magazine has grown to become an online Mecca for outdoor sports junkies. But this isn’t… Continued

Media Moves

July 23rd, 2001 by

National News: Janice Tomlin joins “60 Minutes” as producer for Mike Wallace. She is looking for stories at a local or regional level that have not yet broken nationally. Fax ideas to Victoria Gordon, executive… Continued

Dow Jones Newswires on Web

July 23rd, 2001 by

Dow Jones Newswires launches an enhanced version of its subscription Web site at dowjonesnews.com, featuring content traditionally reserved for dealing room terminals. The password-protected site (dowjonesnews.com) includes international stock indices and U.S. and Canadian stock… Continued

L.A. Entertainment

July 23rd, 2001 by

In a city that lives and breathes arts and entertainment, there’s always room for more coverage of movies, nightlife, theater and other events. As part of a recent redesign, latimes.com will begin fleshing out its… Continued

Walking in the Running

July 23rd, 2001 by

Reader’s Digest Association’s fitness magazine Walking ceases publication with the September/ October issue. The pub is for sale, and according to PRN’s sister publication, min, there’s a possibility that a buyer like Rodale, which publishes… Continued

Economic Slump Yields Streamlined Staff, Goal-Oriented PR

July 23rd, 2001 by

Part Two of Two Last week, we examined the effect of the economic downturn on media relations. This week, we continue our look at how lean times impact public relations. PR NEWS asked experts how… Continued

Martha Stewart Targets Kids

July 16th, 2001 by

The diva of domesticity strikes again – and now she wants our children. Martha Stewart’s empire launches Martha Stewart Kids, a publication targeted at parents of children three to ten. The pub includes activities and… Continued

Style for the Wal-Mart Set

July 16th, 2001 by

A new style book from American Media Inc., publisher of The National Enquirer and Star, is set to hit newsstands this September during Fashion Week in New York. Style 24-7 will be in test mode… Continued