Execs Condemn Corporate Communications

Corporate PR pros have finally earned that coveted seat at the strategy table -- and greater scrutiny. Corporate leaders on average give their PR efforts a 5.8 out of a
possible 10 for effectiveness, according to a new survey from the Patrick Marketing Group, Calabasas, Calif. More than 90% of respondents indicated some frustration with the
results of their PR, and 95% identified an area they could improve. For more results, see http://www.patrickmarketing.com or contact
Craig Shields, 800/721-8287.