How is the slump affecting journalists? PR NEWS asked editors at our sister pubs to weigh the impact of the downturn.
Their insightful response will inspire your best new pitches:
"[My] big question is: how does a wireless venture secure capital during economic trials? My stories focus on helping companies get the best ROI. If a vendor has created a new
software system to reduce customer churn, it's of great interest to wireless operators, who are desperate to keep customers and get new revenue."
-Marisa Torrieri, editor
Wireless Data News
[email protected]
"I'm covering a lot of bad news: reduced earnings, layoffs. Some companies are wedded to putting out only the good news. Right now, any information on a retrenchment in a
company is newsworthy. A PR professional who will forthrightly explain problems and plans for resolving them wins credibility with me."
-Paul Dykewicz, senior analyst
Satellite News
[email protected]
"I have to work a lot harder to get the stories I really want. [I'm] not getting the stories [I] got before about M&A activity and big deals, because that's dried up.
Also, a lot of the PR people I've talked to in the past are starting to disappear. That's made my job more difficult; the contacts and relationships I've built are gone."
-Anthony DeRico, editor
min's btob
[email protected]