Archive: July 2001

Tampax and Ketchum scored their second consecutive PRSA Silver Anvil Award for the Tampax Total You Tour last month. A campus-only event in its first year, the campaign reached out to students at eight historically… Continued

Biz360 is partnering with Northern Light Technology Inc. to offer access to more than 7,000 content sources in Northern Light’s Special Collection. The Market360 solution now offers the ability to track and measure references in… Continued

Investor relations pros are facing a bearish audience these days as U.S. investor confidence in the economy sinks even lower. According to the Paine Webber Gallup Index of Investor Optimism, which polled 1,000 investors in… Continued

News USA, a DC-based news distribution service, expands into the Midwest with the acquisition of Chicago-based Derus Media Services which focuses on disseminating client news to newspapers. Derus will become News USA’s Chicago bureau, with… Continued

Looking for maximum exposure for your big news? Don’t call the networks. According to a new study on media consumption, the 25 magazines with top circulation have a rating of 10.2, beating the top 25… Continued

Online communications, touted by many pundits as a PR panacea, offers everything from the ability to monitor a stakeholder’s Web visit to quicker, nimbler, more targeted media relations. But has high-tech public relations become a… Continued

American society is confronting a demographic challenge that will forever change what it means to grow old. Behind these tectonic shifts in attitudes and beliefs, the baby boom generation continues to revolutionize and redefine every… Continued

New York — “Julie was our unanimous choice,” said Charles Pizzo, IABC past chair and past president of the IABC Foundation, introducing the IABC’s new president at the national conference a week before her appointment.… Continued

Nothing spreads faster on a college campus than news about a swank par-tay or a hot rumor that someone’s mom is hanging out in the laundry room, washing duds for free. These guerrilla tactics proved… Continued

5 Penn Plaza New York, NY 10001 212/714-7800 http://www.cnnfn.com Every weekday from 3 to 5 pm ET, a potential audience of 15 million investors and Wall Street insiders tunes in to CNNfn’s “Street Sweep” for… Continued