Adweek's MC magazine is refreshing its image, shedding its former title in favor of a more direct deignation. Its new name, Technology Marketing, will more accurately reflect
the monthly pub's expanded editorial focus on marketing innovation in all areas of the technology industry, not just computer hardware and software. The publication is being
geared specifically to top-ranking marketers at technology organizations.
(Adweek Magazines, Mary Beth Johnston, 646/654-5126)