Archive: March 2001

Advocacy With A Conscience: Just Do It!

March 19th, 2001 by

Second of two parts Global corporations are wising up to the fact that their reputations rest largely in the palms of influential activists’ hands – like grenades. And the savvier companies are taking monumental precautions… Continued

Open Mike

March 19th, 2001 by

A recent issue of PR NEWS mentioned New York-based production company Medialink’s top-performing video news releases for 2000. Below, L.P. Phillips, a manager at VNR-1 Communications in Dallas, takes issue with how the company measures… Continued

JobTracker

March 19th, 2001 by

Director of Marketing Trinity College in Hartford, CT seeks Director of Marketing. Responsible for developing and implementing communications strategies to various constituencies, using speeches, scripts, newsletters, feature articles, etc. Will advise departments in their marketing… Continued

PRNEWSbriefs

March 19th, 2001 by

Reputation, Thy Name Is Media If you think media influence corporate reputations, you didn’t just fall off the turnip truck. A new Web-based service from Washington’s CARMA imMEDIAte analyzes coverage of 700 major companies in… Continued

Bookmark These Professional Online Resources

March 19th, 2001 by

For Fingertip Information Infusions When You Need Them Out of steam? Need a clue? Get professional refreshment online, using these sites that aggregate information for PR professionals and provide hot links to reams of useful… Continued

Dumpster-Diving: NOT an Olympic Event

March 19th, 2001 by

Some people will go to great lengths to get competitive information – namely Dumpster diving. “Going through the trash is more common than people realize, not to mention legal” says Beth Page, a VP at… Continued

Female Bonding Events Break Down Product Taboos

March 19th, 2001 by

A Case for Tampax In 1999, Procter & Gamble’s Tampax brand made its first overtures specifically to the African-American market through a series of events held at historically black colleges and universities. The goal was… Continued

This Just In…

March 19th, 2001 by

Edelman PR Worldwide has cut 60 employees from its payroll of 2,300. The cuts did not focus on any particular practice or office, but the Houston office has been closed. Burson-Marstellar founding chairman and industry… Continued

Media Hotsheet

March 19th, 2001 by

Jump Jumps to YM One of America’s largest magazine publishers has announced plans to acquire Jump magazine. G+J USA will buy the publication’s subscriber list and trademark from Weider Publications and roll them into YM,… Continued

Media Trends

March 19th, 2001 by

Surprise! College Editors Like Email Sixty-two percent of college journalists prefer email pitches, according to a survey of college journalists who attended the annual National College Media Convention last November in Washington. Just 15% prefer… Continued