Archive: March 2001

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Bookmark These Professional Online Resources

March 19th, 2001 by

For Fingertip Information Infusions When You Need Them Out of steam? Need a clue? Get professional refreshment online, using these sites that aggregate information for PR professionals and provide hot links to reams of useful… Continued

A Healthy Way to Build Loyalty

March 19th, 2001 by

By Nancy Turett We’re getting older, but we’re obsessed with feeling and looking younger, an obsession that puts us on a boundless quest for health. We try to eat well and exercise more. We get… Continued

Dumpster-Diving: NOT an Olympic Event

March 19th, 2001 by

Some people will go to great lengths to get competitive information – namely Dumpster diving. “Going through the trash is more common than people realize, not to mention legal” says Beth Page, a VP at… Continued

Female Bonding Events Break Down Product Taboos

March 19th, 2001 by

A Case for Tampax In 1999, Procter & Gamble’s Tampax brand made its first overtures specifically to the African-American market through a series of events held at historically black colleges and universities. The goal was… Continued

This Just In…

March 19th, 2001 by

Edelman PR Worldwide has cut 60 employees from its payroll of 2,300. The cuts did not focus on any particular practice or office, but the Houston office has been closed. Burson-Marstellar founding chairman and industry… Continued

Denny Griswold,

March 12th, 2001 by

Public relations pioneer Denny Griswold, co-founder and original owner of PR NEWS, died after a long career in the PR spotlight last month in Connecticut. She was 92. “She was the best cheerleader the profession… Continued

Healthcare Monitor: A Hospital Communicator’s View

March 12th, 2001 by

All PR execs face a few crises in the course of their careers – but few with more regularity than hospital communicators in major metropolitan cities. PR NEWS last week caught up with Lisa Wyatt,… Continued

Community Outreach Reaps Big Results

March 12th, 2001 by

With the federal government’s welfare reform act well under way, the welfare caseload has dropped from 12.9 million recipients in 1996 to 5.8 million in 2000. America has its lowest percentage of the population on… Continued

Media Insight:

March 12th, 2001 by

733 Third Ave. New York, N.Y. 10017 Phone: 212/687-8288 Fax: 212/687-8456 Stress alert! The company you represent is going broke, its top executives have resigned, the market’s looking weak, and journalists are hounding you about… Continued

Say What?

March 12th, 2001 by

A good headline is never easy to write, but a bad one can be downright entertaining. This week we received a release with one of the most confounding headlines we’ve seen: “New Coalition Says Construction… Continued