New Features for Health Site. Dot-coms may be dying daily, but the business of health information online is still as serious as a heart attack. Consumer Health Interactive, a health-related Webzine, unveiled two new “Self-Care”… Continued
Archive: March 2001
Grassroots Networking: It’s Not What You Know, It’s Who You Can Learn From
March 5th, 2001 by PRNEWSWhen Kathryn Collins, director of communications research for General Motors, needed to improve her company’s internal communications program in 1998, she called some atypical sources: Her counterparts from 13 internationally-known companies. Using professional acquaintances as… Continued
This Just In…
March 5th, 2001 by PRNEWSRetail superchain Borders Books axed 300 community relations employees. In a release last week Vice President of Corporate Affairs Anne Rodman said the layoffs were part of the company’s plan to more effectively allocate resources.… Continued
JobTracker
March 5th, 2001 by PRNEWSDIRECTOR OF MARKETING AND PUBLIC RELATIONS We are Sigma Theta Tau International, Honor Society of Nursing. Since 1922 our purpose has been the dissemination of knowledge to our 125,000-nurse member organization. Located in Indianapolis, IN.… Continued
PRNEWSBriefs
March 5th, 2001 by PRNEWSScreaming Media. Many journalists would rather endure root canals or extended lunches with Kathie Lee Gifford than have to call internal PR departments of huge corporations. (Case in point, this reporter tried to get a… Continued
No Offense, Says Author of `PR for Dummies’
March 5th, 2001 by PRNEWSThe “Dummies” series of books from publisher IDG has become so popular that it was inevitable we would see an installment dumb-ifying the public relations profession (after all, you can get “Bird Watching for Dummies,”… Continued
People Moves
March 5th, 2001 by PRNEWSCorporate Moves Joe Fisher is the new CEO at Streampipe.com of Alexandria, Va. Fisher, and the company’s new chairman, Kurt Krauss, come to Streampipe from Burson- Marsteller, where Krauss held the Worldwide CFO position, and… Continued
`Reality TV’ Zooms In on Messaging Inconsistencies, Opportunities
March 5th, 2001 by PRNEWSYour senior execs are plugging your company on Wall Street as a “blue-chip-corporation-turned-New-Economy-player,” but your sales force is hinging pitches on old-school concepts like “longevity” and “experience.” Complicating matters, your customer service reps are operating… Continued