Archive: January 2001

PR pundits love to wax optimistic about how far the industry has risen on the reputation scale, but the profession still seems to be reviled by scriptwriters in TV land. Case in point: last week’s… Continued

If the dotcom craze of the past few years was a Saturday night beer-bash, then it’s now Sunday morning and we’re all nursing serious hangovers. That’s not to say that the shakeout means the end… Continued

The flash intro to PlanetProject.com takes you on a trippy space ride not unlike the closing sequences of 2001: A Space Odyssey. But wait, there’s more. Planet Project bills itself as the largest human survey… Continued

The Council of PR Firms wants agencies everywhere to stand up and be counted. The trade association has, for the past few years, published a ranking of agencies by size and industry – albeit with… Continued

A Guide for the Impotent, Defensive, Whiny, Unsuccessful Communicator (or, a personal style analysis for those who truly want to communicate strategically) This is a personal study every communicator, coach and counselor can participate in… Continued

In the late ’90s, Colombian flower growers began oversaturating the U.S. market, making it harder for American flower growers to compete. Normally, the U.S. DOJ would have slapped the Colombian government with a fine, but… Continued

Z Communications 1925 North Lynn St. Suite 502 Arlington, VA 22209 703/358-0012 703/358-9328 (fax) [email protected] All aboard! Arrive is a bimonthly magazine for travelers riding Amtrak’s high-speed Acela trains along the Eastern seaboard (PRN, Nov.… Continued

Isn’t there some sort of mantra that says just because you can fill the Web with unlimited information doesn’t mean you should? Our curiosity was piqued when we got a release from Linhart McClain Finlon… Continued

Stephanie Teuwen was only looking to pitch a story to a French newspaper, not to byline one. In June of 1999, the co-founder of Teuwen One Image Inc. sent a release to French media about… Continued

By the end of 1999, Pfizer Animal Health had an itch that needed to be scratched. The firm made a big splash with the launch of “Revolution,” a topical treatment that protects dogs and cats… Continued