A Rose is a Rose is a Paperweight: Integrated Campaign Plants Flowers

In the late '90s, Colombian flower growers began oversaturating the U.S. market, making it harder for American flower growers to compete. Normally, the U.S. DOJ would have
slapped the Colombian government with a fine, but in this case, an alternative solution took root. A coalition of U.S. and Colombian flower growers, known as the Flower Promotion
Organization (FPO), was created to promote fresh cut flower sales in the U.S.